Operations: Standardising UXR’s Incentive Distribution System

The goal of my project

As mentioned, BC operates in many countries and many of them are crucial for its success. When I was employed we were a small team of 3 (now we are 4, yay!) and doing research had its many challenges, one of the biggest being – how to get research participants on site. This was solved with offering incentives, but the new challenge was doing this in a compliant and fast way.

Since we operate in many countries, it was very slow to go through compliance assessment for each market. Therefore my goal was to find a scalable setup for giving incentives for user participation across most important markets, and to document this for other colleagues.

Process and outcomes:

• Determining our priority markets by talking to different market and brand owners
• Checking if they have similar compliance laws for incentivised research by talking with the legal and compliance team
• Checking tax regulations and determining relevant gift cards across priority markets through cooperation with finance and compliance teams
• Creating templates for terms and conditions/privacy policies through cooperating with corporate legal team
• Testing on the Brazilian market and then using it regularly on new projects
• Documenting the process so the rest of the team can use it

My feelings about this project

When I started working as a researcher, this type of project was not what I had in mind. But I actually found myself really good at it, and I enjoyed communicating with all the different people across teams. Above all, I enjoyed that I made my life and the life of my team so much easier from then on, and that it helped us all do research and deliver results faster. 🙌